Digital Age in Life Sciences, is your business tackling the challenges and embracing the opportunities?

As the behaviours, expectations and demands of patients, carers, payers and healthcare providers change rapidly in today’s digital world, in the attached article, I spoke with a number of cross industry digital strategists and specialists to gain their views on how well Life Sciences companies are adopting new technologies, and where there may be opportunities to create competitive advantage by learning from other industries.

At MLA we are HUGELY excited by this digital evolution, all it entails and  the opportunities it presents to dramatically improve healthcare and wellness for current and future generations. How about your business? Are you embracing these changes and do you have the right digital savvy people in place to devise and implement the appropriate strategies to create and maintain competitive advantage?